Miccudo introduce Rice Valley in bed


Rebecca for Miccudo

“Plump and self-effacing, open-minded and humble”

Rice Valley is a very carefully named brand. Indeed it explains the peculiarities of the brand. The first half, “plump and self-effacing,” perfectly illustrates the company’s requirement of product quality yet presented via a rather low-profile attitude just like the plump and self-effacing rice. The second half, “open-minded and humble,” speaks up for the company’s openness.

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