Rebecca for Miccudo
“Plump and self-effacing, open-minded and humble”
Rice Valley is a very carefully named brand. Indeed it explains the peculiarities of the brand. The first half, “plump and self-effacing,” perfectly illustrates the company’s requirement of product quality yet presented via a rather low-profile attitude just like the plump and self-effacing rice. The second half, “open-minded and humble,” speaks up for the company’s openness.