SPOT Design Award Judges’ Panel & Evaluation criteria


The judges of the Spot Design Award is a panel of distinguished industry experts who will carefully evaluate the works of each of the exhibitors. Their international recognition allows them to expertly analyse the unique aspects of every design. Each year, the judges’ composition changes whereby new jurors with untarnished perspectives examine and judge the works of every designer at the event.


With over 20 years of experience in the travel and hospitality industry, Carsten Lima is the Area Director for Design Hotels™ in Asia-Pacific. In his role, he heads the Asia-Pacific operations with a focus on portfolio development and account management.





portrait-David-Lock-IBWDDavid Lock is the director of BRAND X, a Hong Kong-based fashion agency that connects international fashion brands to retailers and consumers throughout Asia. David offers his clients wholesale, retail and media services and been involved the presentation of multiple regional fashion exhibitions and events.




Larry-Yip-K11-Design-Store-IBWDSpecializing in home and lifestyle sector merchandising  in the retail industry for over 20 years, Larry Yip joined the New World Development company Limited in 2010 and curated the K11 Design store. Through distinctive design products from around the world, K11 Design Store leads us into the designers’ creative mind mind, allows us to explore their train of thoughts and shares beautiful stories behind and beyond the design.



Karen-IMG_3268-IBWDWith over fifteen years of experience in lifestyle publishing in Hong Kong, Karen Woo is proficient in producing work that engages and inspires. As the managing editor of ELLE, Hong Kong’s leading fashion magazine, she is at the forefront of the dynamic creative scene in the region.  Additionally, Karen is working as a rend forecaster for various design and lifestyle brands.




MIRO-IBWDMichael Leung is the co-founder of Netherlands-born, Hong Kong-based design studio MIRO.  MIRO’s works explore different aspects of design; from crafts and industry to design systems and sustainability. The studio’s works have been exhibited at the Milan and Dutch Design Week, DMY Berlin and other international design exhibitions and museums.




Sandra-Smedhall-IBWDThrough the creative platform Style by Asia, founded by Sandra Smedhall, bloggers connect with a largely global audience in creative ways. Style by Asia brings together creative forces and gives global readers a window to Asia and Asian brands and inspiration in English. In addition, the platform engaged with their audience through events, event collaborations, brands and offline Creative Talks in order to physically bring people together.




suryavanka-Design-Swarms-IBWDSurya Vanka is a designer, corporate leader, educator and author who has worked at the leading edge of designing physical and digital experiences for over twenty-five years. He is founder and principal of AUTHENTIC, a design consultancy in Seattle. He was previously director of user experience at Microsoft and a professor of design at University of Illinois.





Singapore Hotelier, restaurateur Loh Lik Peng presents Unlisted Collection – The latest group of fresh, dynamic and unconventional boutique hotels and restaurants







Matt Turner is the chief editor of Sleeper Magazine, the international publication for hotel design, architecture, and development. He oversees the strategic direction and content of Sleeper both in print and online, as well as its associated events: the European Hotel Design Awards, the Asia Hotel Design Awards and Sleepover.






Song Kee Hong is an associate professor and deputy head in the Industrial Design Division, National University of Singapore. He graduated in Industrial Design from the University of Kansas as an IDSA Student Merit Award winner.






Florence Giraudon is the founder and curator of buyMeDesign. She was an ex-designer turned entrepreneur thanks to her creative-eye and head for business.







Narelle Yabuka is the Editor of Cubes – a bi-monthly magazine featuring architecture, interiors and design from Singapore and the region. She has worked in architecture and design publishing for 12 years, in Singapore and Australia.






Moore Chen is the founder and design director of HEI:interior. Moore specialises in both interior and engineering design and has completed a number of renowned projects in Hong Kong.






IdN is an international publication for creative people on a mission to amplify and unify the design community. It is devoted to bringing designers from around the globe together to communicate with, learn from and inspire one another.






Director of publications and editor in chief of TL Magazine, Lise Coirier has also developed Pro Materia since 1999, which actively promotes contemporary design.








Iko In, Founder of iN Publishers,  is acknowledged as one of the ordinary individuals who have reached extraordinary heights of achievement in the interior design field. He was awarded the Brands Elite Achiever Award and more recently, the Ten Outstanding Young Malaysians (TOYM) for 2013.






Robinsons is the department store known for providing accessible and contemporary lifestyle products, through an enjoyable shopping experience








Jovana Bogdanovic is a furniture and interior designer from Belgrade. After working in studios in Europe, in 2010 she became a design partner of PinWu studio in Hangzhou working with traditional Chinese craft.






Raj Nandan purchased his first magazine, Architectural Review Australia, at age 22 – a prelude to his boutique publishing house Indesign Media Asia Pacific (IMAP), which he launched only 7 years later.






Arnault Castel is owner of Kapok design stores in Hong Kong and Singapore and has developed a deep knowledge of the design and retail scene in Asia.






Grace Wang is the general manager and brains behind the ten branches of VVG. There’s a fine dining restaurant, a B&B, a bookshop and other ventures dotted around a few streets.






Daniel Jeffreys is one of the leading luxury and fashion commentators in Asia. Jeffreys now publishes a number of fashion, design and luxury titles in Asia and is Visiting Professor at Hong Kong Design Institute.





Adjudication criteria

The registered products will be analysed according to a compilation of precise criteria that cover social, economic, and technical aspects of design. The jury members will each individually evaluate the products to the highest degree, using these criterion as their basic analytical structure.

Design Philosophy

Is the brand’s philosophy clearly visible in their designs?  How does their design philosophy translate toward their concepts/ideas?

Design Innovation

Is the design original? Does it set new standards and/or benchmarks? Does the unique design thinking enhance user-experience?


Does the product fulfill its functional purpose? If so, how effectively? Does the product achieve the essential requirements of safety, maintenance, and handling? Are the product’s functions effectively explained?


Are the materials used in the design well chosen? Does the product connect with the audience? Is it easy/enjoyable to use?

Price Range

Is the design affordable? Does the product live up to its price tag? Is the design worth its suggested monetary value?


How does the product achieve sustainability? To what extent have the environmental issues been considered? How effective is this method of sustainability in the progress towards a better environment?


Is it immediately clear what the exhibitor is selling? Is the aesthetic appeal to a high-degree?


Has the product been designed to have a long-life span? Are the materials breakable or spoilable?

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